Top 5 Canadain Telecom Companies Social Media Report

Facebook and Twitter are overused, abused and misunderstood. While these are powerful applications, mismanaging them spells disaster for the social media marketing campaign. Just ask Canada’s top telecom companies, very bruised and bloodied victims in the Facebook and Twitter sucker punch.

I checked out the important five Canadian telecommunications giants to find out how their using Twitter and Facebook is in fact backfiring in it in lieu of advancing their Internet, TV and cellphone web marketing goals. They all got an F grade and punching bag status. In fact, with regards to implementing Facebook and Twitter they collectively sting like a butterfly. (Mohamed Ali, please forgive us)

But first, let’s define our terms and offer some background. For those non technical readers, Twitter and Facebook are Internet-based applications who have set takes place for the stampede of companies seeking marketing success using this new fangled advertising medium called social websites marketing.

How big is using social websites just as one advertising medium? Analysts predict that by 2013 the US alone will pay out $23 billion on this juggernaut-advertising vehicle. Out of this social media fury emerge the SEO consultants, architects of disappointment for corporate social media campaigns. They are increasingly guiding their victim clients to take Facebook and Twitter, and not helping them implement these applications properly.

Classic victims with the SEO snake oil consultants look like Canada’s five mobile service giants Bell Canada, Rogers, Virgin Mobility, Telus and Fido. Or the Corporate look the other way issue. Others are carrying this out Social Media Marketing, so we require it. “HIRE a person to deal with this”.

Our techno crew stood a field day investigating and analyzing the Canadian Telecom pratfalls in adapting Facebook and Twitter for his or her social websites outreach. Our long-suffering word nerd has attemptedto put this into English to the non-tech crowd. The following can be a synopsis individuals research on the important five, mixing English with accessible tech talk. Unlike SEO consultants, we want you to definitely know very well what we are saying.

The findings we share listed here are over surprising to us. It’s crucial that you appreciate that these intertwined telcos are the ones providing networks and Internet connections that platform social networking applications in Canada. You would think they would be experts in wielding the social media sword. Shockingly, that's faraway from the truth.

One in the basic rules of proper Social Media practice is usually to ensure you have icons on the web site that let readers jump from your site to Facebook and Twitter and other social media applications.

Virgin got a passing grade because its site had Twitter, Facebook and YouTube icons on each page. At least Virgin knows that such effort shows current and potential customers this company is within the social media game. The rest with the telcos did not have just one social media icon on their own sites, leaving consumers to get their very own route to Facebook and Twitter. A sucker punch if I ever saw one. Left to locate their particular way, to the telltale applications so what can consumers find? Almost just complaints concerning the telecom companies, making them easy targets for that torrent of rabid protests relating to unsatisfactory service and poor business practices. My imagination is limited in assisting me understanding this reverse marketing technique.

Let’s look now at how these telcos handled their Twitter accounts. Rogers and Bell have power down their Twitter accounts because consumers were using this application to dicuss almost exclusively about how precisely bad these firms are. Obviously, whenever they had Twitter accounts they have got no icon button on their own web sites, but let’s not flog an inactive horse. Bell never really used the Twitter account, garnering only 341 followers as well as a meager 25 updates. Rogers closed one of its Twitter accounts, Rogers Buzz, as the company is basically rethinking its overall social websites plan. A bad social media plan, along with a newly released internal horseplay disaster, has triggered mass firings with their tech team. Have phone number of job postings Rogers have online for social networking positions. The last two have Twitter accounts, however, no icons on the internet sites directing readers to this application. And, they keep using their Twitter accounts to share purely promotional tweets, numbing their intended audiences using their repetitive messages.

Next, we viewed Facebook accounts. Virgin, Telus and Fido have okay Facebook accounts. These three are promoting understanding of social issues, not simply pummeling their audience with messages relating to services and products. Bell and Rogers’ Facebook use is a PR disaster. Exponentially more wall posts and sites are loud vehicles for consumer anger about Bell and Rogers service and false promises. No the first is touting the virtues of such two giants.

Aside from faulty Facebook and Twitter application, we found other perplexing lapses in basic Social Media good practice. “Search Engine Optimization”
In any social media exercise, the sport is becoming the various search engines to enjoy your content and send it to first-page status. For this to happen, the business web page should be registered with search engines like google. Again, this is Social Marketing 101. We found only Bell Canada had done the technical job correctly. So why are these claims a problem? According to Internet World Stats, 84 percent of Canadians use the Internet (the very best Internet usage per capita inside the world). These users perform greater than 85 million searches a day. If your site is not registered with the search engines, these consumer searchers will not likely locate fairly easily your internet site.

Here’s another blunder. The entire idea of social media marketing would be to share content about your interests the ones of others. All of these businesses did not do that on his or her websites. Not among internet websites included RSS buttons on their fancy web sites. Including a RSS button is Social Media 101. Even my grandmother has one to be with her blog. Also, not one of them had share buttons, thus starving and isolating the website from users, who, in a very knee-jerk fashion, are pleased to feed your data and content on to the social websites stratosphere. Instead of helping to build more followers for these businesses’ content, users find a clicking end on internet websites.

The other basics you'll implement in a social websites strategy include an
External blog. None had one. They didn’t use news distribution sites. Digg, Mixx, Reddit, Newsvine are all free but weren't resourced by the important five. Social media book marking advantages also went unheeded through the telcos. Bell had a few bookmarks in Yahoo about 1,300 links of more not so great about Bell Customers.

The truly unbelievable aspect of all this can be they intended to get within the social marketing game. Much from the social marketing paraphernalia is there. It’s obvious they have spent millions on research reports, studies, consultants and staff, who have, for your most part, failed.

For those readers interested in delving deeper into this quagmire of miscues and bad social websites management, I invite you to definitely have some of the statistics and analysis we have made available to support our observations and which are available in this article.

In upcoming articles we are going to take our lens on the social media marketing services media marketing gaffes of newspapers, government, banks, retailers, restaurants, advertising agencies and SEO consultants.

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